Let me help you present your product, your brand or yourself.

  • I am a

    digital creative since 2000, UX Designer, Brand Strategist, Creative Director, Product Owner and a mother of two.

    Projects I enjoyed being part of

    UX Design for Telefónica Websites

    Freelance/ RaySono

    Apr 2024 – Oct 2025

    Relaunch concept for Pinkstinks Website

    Freelance

    Jan 2024 – April 2024

    UX Design & Strategy for MINI Website

    Freelance/ Track

    May 2021 – Dec 2023

    Brand Strategy for Stop the Water While Using Me!

    Freelance/ Wood Agency

    Oct 2021 – Nov 2021

    Brand Strategy for ZMILE cosmetics

    Freelance/ Entrenous

    April 2021

    Strategy & concept for NIVEA Social mission Hub

    Freelance/ Wood Agency

    Nov 2019 – Apr 2021

    UX Design for Vitesco Website Relaunch

    Freelance/ Thjnk

    Oct 2019 – Nov 2019

    Pitch Support for BMW Motorrad

    Freelance/ Plan.Net

    Aug 2019 – Sep 2019

    Website relaunch concept for NIVEA International

    UX Freelance/ Publicis Sapient

    Jan 2018 – May 2019

    Relaunch concept for BMW-M.com

    Freelance/ Jung von Matt

    May 2016 – Dec 2017

    CD + Product Owner for Continental Intranet

    Freelance/ Interone

    Aug 2014 – Apr 2016

    Website concept for Tchibo Website

    Freelance/ Liquid Campaign

    Mar 2014 – Jul 2014

    Relaunch concept for BRIGITTE.de

    Freelance/ Gruner + Jahr

    Sep 2013 – Feb 2014

    Teamlead concept for Škoda Website

    Freelance/ SinnerSchrader

    Jan 2013 – May 2013

    About me

    M.A. in communication sciences, economic policy and education sciences

    13 years of permanent employment as a senior concept developer and concept coach for brands such as MINI, Hermes, Lufthansa, BMW, Sanex and Bild.de

    Since 2013 Freelancer for digital concepts, strategies and UX consultance.