Let me help you present your product, your brand or yourself.
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I am a
digital creative since 2000, UX Designer, Brand Strategist, Creative Director, Product Owner and a mother of two.
Projects I enjoyed being part of

UX Design for Telefónica Websites
Freelance/ RaySono
Apr 2024 – Oct 2025
Relaunch concept for Pinkstinks Website
Freelance
Jan 2024 – April 2024


UX Design & Strategy for MINI Website
Freelance/ Track
May 2021 – Dec 2023
Brand Strategy for Stop the Water While Using Me!
Freelance/ Wood Agency
Oct 2021 – Nov 2021


Brand Strategy for ZMILE cosmetics
Freelance/ Entrenous
April 2021
Strategy & concept for NIVEA Social mission Hub
Freelance/ Wood Agency
Nov 2019 – Apr 2021


UX Design for Vitesco Website Relaunch
Freelance/ Thjnk
Oct 2019 – Nov 2019
Pitch Support for BMW Motorrad
Freelance/ Plan.Net
Aug 2019 – Sep 2019


Website relaunch concept for NIVEA International
UX Freelance/ Publicis Sapient
Jan 2018 – May 2019
Relaunch concept for BMW-M.com
Freelance/ Jung von Matt
May 2016 – Dec 2017


CD + Product Owner for Continental Intranet
Freelance/ Interone
Aug 2014 – Apr 2016
Website concept for Tchibo Website
Freelance/ Liquid Campaign
Mar 2014 – Jul 2014


Relaunch concept for BRIGITTE.de
Freelance/ Gruner + Jahr
Sep 2013 – Feb 2014
Teamlead concept for Škoda Website
Freelance/ SinnerSchrader
Jan 2013 – May 2013

About me

M.A. in communication sciences, economic policy and education sciences
13 years of permanent employment as a senior concept developer and concept coach for brands such as MINI, Hermes, Lufthansa, BMW, Sanex and Bild.de
Since 2013 Freelancer for digital concepts, strategies and UX consultance.